About

17 years turning organic search into a governed, technical discipline — not a marketing afterthought.

I direct technical SEO at depth: crawl and indexation architecture, site migrations, Core Web Vitals, schema and DNS/CDN infrastructure — alongside entity-led optimization for AI search, including Generative Engine Optimization (GEO), LLM visibility and AI Overviews. I've led SEO delivery across a 14-account multi-sector portfolio, directed teams of up to 15, and recovered sites from Google algorithm penalties for clients across North America and Asia-Pacific. I set strategy and standards while staying hands-on with the technical work itself, rather than handing it off once a strategy document is signed off.

Career

Fourteen years as Head of SEO at MissionOp Inc. — promoted from SEO Executive & Analyst — owning strategy, delivery and client governance across a multi-sector portfolio, including ranking 25+ priority commercial keywords into the top 10 and directing site migrations and redirect strategy without losing organic performance through platform change. Before that, four years directing a 15-person content team at Web Spiders, producing content programs for Mitsubishi, BT and PwC. Since 2023, I've worked as an independent SEO and web strategy advisor and consultant — most recently leading a retained international client portfolio across legal, eCommerce, SaaS and local-service sectors, with full ownership of strategy, technical delivery, governance and performance reporting.

1. Senior SEO Consultant — Independent Practice, International Client Portfolio (Mar 2025 – Present). Retained senior SEO lead across legal, eCommerce, SaaS and local-service sectors; full ownership of strategy, technical delivery, governance and performance reporting.
2. Web Developer & SEO Specialist, Terra Labs Inc. (Jul 2024 – Feb 2025). SEO and web development under strict advertising and compliance restrictions; strengthened Core Web Vitals and security across WordPress/WooCommerce properties.
3. SEO & Web Strategy Advisor, BidRank Pvt Ltd. (Dec 2023 – Jun 2024). Advised firm leadership on service strategy, delivery standards and operational scalability.
4. Head of SEO, MissionOp Inc. (Jun 2009 – Nov 2023). 14-year tenure, promoted from SEO Executive & Analyst — owned SEO strategy, delivery and client governance across a 14-account multi-sector portfolio.
5. Web Content Manager, Web Spiders (Aug 2004 – May 2009). Directed a 15-person content team producing content programs for Mitsubishi, BT and PwC.

Business impact, not just rankings

Increased organic traffic 42% in four months for an eCommerce client through crawl and indexation remediation, internal linking and search-intent content. Recovered 82% of lost organic traffic for CA NY Movers after a Google algorithm penalty, restoring commercial rankings and inbound lead volume. Established AI search programs securing brand citation in AI Overviews and LLM answers — entity SEO, Knowledge Graph alignment, semantic structuring and schema — applied at scale with SEO automation and prompt engineering.

Availability

Based in Kolkata, India, and internationally mobile — available for permanent, full-time senior search leadership roles across Asia-Pacific, Europe and North America.